A company in Edmonton Canada is launching a new bottled water called Earth Water. I know many of you out there are thinking (and rightly so) -do we really need another bottled water? Generally I would agree with you, but here is why I may cut this company a little slack. 100% of the net profits are donated to The United Nations Refugee Agency (UNHCR) to be used in water aid programs in developing countries. Their mandate is to help get water to those who need it the most and the UN is standing behind them.
If I wear my purist hat, I feel compelled to argue that bottled water is unnecessary, a waste of energy in transport and in the making of the bottle themselves. In addition, harmful toxic chemicals will leach into the soil once land filled as currently, few bottles have the lucky fate of ending up in some new modern fabric. Ultimately bottled water reduces people’s confidence in the municipal source of water fueling the bottled water industry.BUT our current reality is such that people do consume bottled water and will continue to do so in the near future. If this water will both fund projects abroad where they are desperately needed and simultaneously help educate the people about water issues abroad -and hopefully in time lead them to make increasingly informed decisions at home then I think we should embrace it.

I try as much as possible to carry my reusable flask, filling up at water fountains where I can but even I am fallible and have found myself in need of a bottle of water on occasion. And given the choice between Dasani, Poland Spring & Earth Water, I’ll choose the latter every time.

please note: Currently Earth Water is only available in Canada so please contact your local retailers and ask them to supply Earth Water.